As a coach who works with multiple clients on a daily basis, I have learned to listen and absorb what my clients communicate to me. I’ve come to notice that most people are in a perpetual state of wanting to lose weight. Whether it’s 5 pounds or 25 pounds, many of them are yo-yoing. Yo-yoing is a vicious cycle of gaining weight, losing weight, gaining weight, and so on.
For an industry that sees revenues of over $60 billion a year by selling various weight loss methods, through supplements, diets, or workouts, there is a huge disconnect between individual’s results and the promises sold.
From being in the trenches, I can testify many of these individuals are trying…really hard!! They are going to the gym consistently, they are eating healthy (for the most part) and they are following one of the many weight loss programs or methods. These consumers are not seeing the results promised. In turn, this causes them to lose motivation and fall back into old habits. They get in the mindset of “I am never going to look like the pictures in that magazine” or “I have bad genes, nothing is going to work!”.
The fitness industry has learnt to pray on these insecurities. They know most people are not happy with the way they look and are quick to try “the next best thing” on the market. So companies create and sell overpriced “magic” pills and special diets promising to burn fat and “amazing” transformations in 30 days knowing that the likelihood of individuals achieving their desired results is highly unlikely. This cycle keeps repeating over and over again leaving people discouraged and companies wallets even fatter.
Why am I writing this you may ask? I realize I may not be telling you anything new, but it might just be the reminder you need to re-focus your time and energy. The truth is, there is no magic supplement or quick fix diet. You need to stop trying to hack biology!
Health and fitness are a journey. First, you need to build good habits around eating and nutrition. Second, implement strength training in your weekly routine. You should get in the gym 2 to 3 times a week and follow a safe strength training program. Doing so will build lean muscle which will allow you to burn more calories throughout the day. My final advice is the most important one…patience! Don’t become a victim of another “quick fix”, patience is key day in and day out.
You need to come to an understanding you are not going to reach your goal in a day, or a week, or a month. That might hurt to hear, but I promise you astounding progress comes from astounding patience. You need to commit to working on yourself every day, and if and when the numbers on the scale do not go down, do not throw in the towel. Keep moving forward and stay patient. Remember your journey and remember that you 3 or 6 months ago would be jealous of where you are today. Celebrate your progress and surround yourself with people who want you to succeed.
When it comes to your goals with losing fat and looking good naked, build healthy habits around nutrition, strength train 2 to 3 times a week, and even when things do not go your way, do not stop. The most successful people, whether it’s in the gym or elsewhere in life, have the fortitude to understand that the more patient they are, the more successful they will be.